CLC remained active during the challenging recession of 2008 and 2009. We moved through the difficult period successfully; not being saddled with the kinds of constraints and burdens that undermined others. We have a core team with abundant experience, extensive knowledge of markets in California and select areas in the west and a passion for the real estate industry.
PRODUCT DEVELOPMENT AND RESEARCH
Our capability to analyze markets, recognize the risk/reward profiles of potential projects, design an appealing product, and deliver a product with quality while addressing our customer’s needs, equips us to move forward into the next decade. CLC’s real estate team has honed their skills over years of experience at performing the vital tasks of establishing marketing objectives, creating satisfying design, devising pricing strategies, developing marketing and advertising programs and managing sales execution. Long before construction begins, we analyze market trends and potentials, conduct independent competitive analyses, and obtain vital consumer feedback on product concept, buyer needs and desires, as well as lifestyle information. Our product development and research leads to the development of an overall product image and implementation plan.
From the marketplace analysis conducted, a thorough plan for presenting an appealing new project community to the public is created. No detail is overlooked from the design of the model merchandising program to the advertising and promotional campaign. Throughout the sales effort to close observance and analysis of market conditions is maintained to do everything possible to assure a successful outcome.
OPERATIONS AND CUSTOMER SERVICE
From architectural and landscape design through strict quality control during construction, every CLC effort is focused to produce properties that in every way live up to the high expectations of today’s buyers; thus contributing to a successful project. CLC conducts the full array of construction requirements necessary to appropriately design, effectively price and expertly build a quality product. Our approach to construction management is consistent with the highest best practice standards of the industry.
We measure our ultimate success of delivering a quality product through a satisfying experience by the testimonies of our buyers.
We implement a customer service regimen, which is designed to be responsive and sensitive to the buyer. As a part of our best practices approach, we pride ourselves with responding to customer inquiries and needs both before and after closing in a prompt and accommodating manner. As a result, our risk management profiles meets the highest standards to maintain good relations with our homeowners.