Research and Assessment
Our capability to analyze markets, recognize the risk/reward profiles of potential developments, design an appealing product, and deliver a product with quality while addressing our customer’s needs, equips us to move forward into the next decade. CLC’s real estate team has honed their skills over years of experience at performing the vital tasks of establishing marketing objectives, creating satisfying designs, devising pricing strategies, developing marketing and advertising programs, and managing sales execution. Long before construction begins, we analyze market trends and potentials, conduct independent competitive analyses, and obtain vital consumer feedback on product concept, buyer needs and desires, as well as lifestyle information.
Our product development and research leads to the development of an overall product image and implementation plan.
Development and Planning
From the marketplace analysis conducted, a thorough plan for presenting appealing new developments or communities to the public is created. No detail is overlooked – from the design of the model merchandising program to the advertising and promotional campaign. Throughout the sales effort, a close observance and analysis of market conditions is maintained to do everything possible to assure a successful outcome.
From architectural and landscape design through strict quality control during construction, every CLC effort is focused to produce properties that in every way live up to the high expectations of today’s buyers; thus contributing to a successful outcome. CLC conducts the full array of construction requirements necessary to appropriately design, effectively price and expertly build a quality product. Our approach to construction management is consistent with the highest best practice standards of the industry.
Customer Service
We measure our ultimate success through a satisfying experience by the testimonies of and repeat business from our buyers.
We implement a customer service regimen designed to be responsive and sensitive to the buyer. As a part of our best practices approach, we pride ourselves on responding to customer inquiries and needs both before and after closing in a prompt and accommodating manner. As a result, our risk management profiles meet the highest standards to maintain good relations with our homeowners.
Community Relations
Reflecting our deep, long-term commitment to being a “good neighbor” in our communities, CLC is dedicated to strong community relations. We remain committed to keeping a vital link open with the various constituencies in the community. Staying in constant touch with the pulse of a community, we evaluate the local public attitudes; analyze the policies and procedures of local political bodies, all with the objective of implementing a program that can earn the public understanding, acceptance, and support.
With greater emphasis being placed on such issues as growth and the environment, Corman Leigh Companies stands committed to understanding and responding to the very real concerns expressed by community groups, political leaders, and public officials and using the knowledge, charting a course of business success.